There are different types of marketing. and some of their examples are well known to representatives of meium and large businesses. as well as small companies and individual entrepreneurs. But the concept of “remarketing” remains a mystery to many. But it can help increase sales and attract customers. In this article. we will tell you what remarketing is. how it functions. and how to use it.
What is this?
What is remarketing? This is work with Internet users who have already shown interest in services and goods. but for some reason have not place an order. Remarketing is associate special database with attracting and reaching so-calle “warm” and “hot” potential customers who are clearly intereste in the offer. These include people who visite the website of an online store. viewe its pages. studie the catalog. opene a mobile application. adde products to the basket. found out information about products. for example. in an online chat.
Remarketing
According to statistics. in recent years. approximately 70% of visitors to trading platforms do not make purchases immeiately. even if they were actively intereste in services and goods. looke at the assortment and clearly intende to place an order. For what reasons did these potential buyers leave? There are different situations. The visitor could simply be distracte by urgent matters or work. or follow the advice of a friend or acquaintance who recommende another seller. Other possible reasons are doubts. problems with the Internet. unsatisfactory price. But the result is the same: the person did not make a purchase.
Remarketing allows you to how to create a confirmation message return such visitors. This technology involves showing ads to those who were intereste in services or goods. but did not buy them.
How does this work
To understand what remarketing is. you nee to delve into the essence of its work. The principle is built on the ability of search engines to “track” visitors to web resources and recognize them.
When a person first visits a website through a browser on their smartphone. laptop. personal computer or tablet. their session is recorde in a special file calle cookies.txt. The data recorde here in text twd directory format remains on the device and is store there. They make surfing the web more convenient. enjoyable and useful. And search engines use this information to implement remarketing.
