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SMS The results of the smsmode© survey on winter sales:

The first (reassuring) conclusion we can draw is that sales are ahead of other promotional initiatives . The two sales periods of the year occupy the first two places on the podium (summer sales in 1 er followed closely by winter).

SMS Our survey also confirms another point: the power of effectively implementing a drive-to-store strategy .

  • 62 % of our customers believe that winter sales have lost importance in favor of bulk sms master other emerging promotional moments such as Black Friday and its online sequel Cyber ​​Monday.

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  • However, 68% plan to run campaigns of the same or larger size than in previous years (52% the same as last year, 16% larger).

SMSEven though marketers perceive a decline in consumer interest in winter sales, the marketing pressure – at least that exerted by – does not diminish because of this. Why? SMS Probably because it is a high ROI channel, which also works in this type of situation .

SMS As for the preferred customer service and technical services. contact us means of communication for our customers and prospects, it is obviously the channel that dominates over all the others (92% of expected use). The medium in second place, well ahead of the others, is email. SMS It therefore seems to be the preferred channel for communicators pursuing a digital and multi-channel marketing strategy.

But there is another path that can be opened by this data. SMS The other element that emailing and opt-in have in common . For a promotional period such as the sales, focusing on the most loyal customers and/or those who have a certain interest in our products and canada email lead services seems to be a good way to increase sales without having to use colossal resources.

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SMS Take advantage of a high-performance mass mailing service and benefit from marketing campaigns sent through a direct communication channel to your customers. SMS Mass mailing allows you to survey potential customers, build their loyalty and promote your offer directly from your customers’ favorite object: the mobile phone.

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