Once you have assessed the right intent for the keyword, look back at the page you are trying to rank then adjust your content accordingly. Do the results show products? Then most likely, you need to show products on your page as well. Search intent will always focus on giving the users the answer that they are expecting so you should adjust your content according to that. Yes, keywords on your article and the word count are still important, but if your content does not satisfy what a user is searching for in a specific keyword, you will always be outranked by those that do. 4. Page Experience The Core Web Vitals and Page Experience are confirmed SEO factors that will be integrated into Google’s algorithm in 2021 and there is no doubt that these two should be on your checklist.
Page Experience Chart There are three metrics
that make the Core Web Vitals: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Page Experience, on the other hand, consists of existing SEO factors that are now grouped together to help Google better assess user experience on a website. This includes HTTPS, mobile-friendliness, safe-browsing, and no interstitials. The Core Web Vitals are actually included in the Page Experience but it is a big topic that is frequently discussed entirely on its own. To help you assess how your website fairs on these new SEO factors, you can use a variety of field and lab tools from Google. PageSpeed Insights, Google Lighthouse, and the Core Web Vitals Chrome extension to name a few.
I published a series of guides regarding the Core
Web Vitals and Page Experience and I highly recommend that you check that out to have an in-depth idea on how to optimize them. 5. Augment Old Blog Posts Augmenting articles that were published more than a year ago is a great SEO strategy that can boost your traffic. The strategy here is to look for blog posts that were performing before but then dropped off. Most likely, they lost their rankings for containing outdated information and new articles from other websites started to outrank them. This is an opportunity that most website owners tend to forget because most are focused on publishing new articles when they already have existing assets that can save them time.
Check out this sample article I repurposed back in
2019. It was getting a few pageviews per week back in 2018 when it was first published. I then updated it and further optimized it and started getting more pageviews than ever, even carrying the momentum to 2020. Augmenting old blog posts may vary, there will be blog posts that may need an overhaul but there are also those that only needs a few tweaks. Whatever it may be, it is a good strategy that can definitely get you more traffic. I wrote a full guide on Augmenting Blog Posts that you can read here to give you full insights on how to do it properly.
6. Apply Schema Markups No, structured data is still
not a ranking factor but you should cambodia phone number library never underestimate the value that it can bring to your website. Properly applying schema markups on your pages make them eligible for Google’s Rich Results which can boost your click-through rate from Google search results. Many overlook structured data because not only is it not a ranking factor but also it can take a lot of time and effort to manually apply schema markups. But thankfully, there are a lot of tools that could help automate the process. You could easily install plugins if you’re using WordPress or use schema generators that are available to use online for free.
This makes creating schema markups a lot easier
and not web development knowledge is required. 7. Utilize AMP Using AMP or Accelerated Mobile Pages on your website automatically strips your page down to the bare minimum, leaving only the header, content, and images. This provides mobile users with the best experience because it makes websites load at a very fast rate. A lot of people are still confused about AMP’s contribution to a website’s rankings. It is already confirmed by Google that AMP is not a ranking factor – meaning enabling AMP on your website does not give you a ranking boost. However, Google also said that speed is a ranking factor and AMP does make your website load faster.
Installing AMP on your website is not difficult and
will not require web development knowledge misa lending cooperates with techcombank to help if you’re using WordPress. You can simply install the official AMP plugin then select which parts of your websites will the plugin create AMP versions of. Do take note that AMP is not for everyone. Since AMP will strip down a webpage’s design down to the bare minimum, visuals that you use to convert customers may not appear. I also don’t recommend using AMP on product pages and product category pages for ecommerce websites. If this is the case for you, it is better to focus on making sure that your website is mobile-friendly without the use of AMP.
8. Check Internal Links Internal linking is really
important for site structure and it also helps in qatar data rankings. Important pages of your website should have a lot of internal links to it. Internal linking also helps users navigate around your website and can help convert them. You can also help Google understand the context of pages through the anchor text that you use for the internal link similar to how anchor be wasting link juice by linking to old pages of your website that are not existing anymore or linking to URLs with redirects. Linking to 404 URLs stops the flow of link juice and is a wasted opportunity.
